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Strategic: is the sector suitable for growth or consolidation? Is the business differentiated in the market? Are there barriers to entry?
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Financial: is there potential for significant free cash flow to fund growth, and is the potential return on shareholder equity sufficient?
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Organization: are there systems, structures and processes in place for the efficient and effective running of the business?
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Employees: does the business have a quality management team and workforce with the right skills, knowledge and motivation to achieve an ambitious growth plan?
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Customers: is the customer base suitably diverse? Is repeat business in balance with new customer acquisition? Is the business passionate about, and committed to, excellent customer service?
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